Clearer propositions.
Stronger teams.
New opportunities.

A data analytics business helps organisations understand their customers’ wealth, enabling more precise segmentation and personalised marketing.

Over a two-to-three-year engagement, James has helped the business bring greater clarity to its offer, develop new markets and build the marketing capability to reach them.

This included helping launch a new product, developing its proposition and branding to make it a clear and compelling offer and bring it to market.

Alongside this, James developed the overall company proposition and supported marketing recruitment and capability building. Together, this work has helped the business win new clients across sectors.

A multinational research organisation with annual revenues in the billions wanted to win business directly from clients, rather than through referrals from intermediaries.

Working directly with marketing and business leaders, James helped craft a brand proposition that worked across global markets, despite initial concerns that the markets were too different for a common approach.

The organisation adopted the proposition as its sales pitch, giving it a powerful and compelling way to present its offer to prospective clients.

A global education organisation needed to strengthen its marketing capability and unlock savings by reducing duplicated roles. The challenge was to centralise the team while retaining regional connection and trust, with considerable potential for tension.

James examined competitors, spent significant time understanding regional leaders’ priorities, and assessed what was and wasn’t working within the existing marketing team. This informed a centralised organisation designed around the needs of the market, with regional perspectives built into the approach.

The structure was implemented, unlocking considerable savings. James also supported the selection and recruitment of the appointed team leader.

A technology start-up had built a powerful digital platform that enabled clients to design, build and distribute their own promotions. But its proposition was buried in technical language and jargon, making the value harder to understand.

James helped develop a simple, clear and compelling brand proposition that elevated how the business presented itself, shifting the emphasis from technical features to what clients could achieve.

The business fully embraced the new proposition and relaunched its website around it.