Global marketing leadership
C-suite global marketing experience across Unilever, Worldpay and the AA, including leading large marketing teams and connecting marketing strategy to commercial results.
About BrandAltitude®
Senior marketing experience. Direct Founder involvement.
BrandAltitude® is built for leadership teams that need experienced, independent thinking without the layers of a traditional consultancy.
Founder
James Frost
A senior marketing leader and adviser who works directly with leadership teams to turn complex marketing questions into clear strategic choices. Elected as a Fellow of The Marketing Society in 2015.
BrandAltitude® brings together corporate experience, private equity context and exposure to leading strategic consultancies in a focused, personal engagement.
Experience and approach
Commercial reality, not consultancy theatre.
PLC and private equity experience
Experience of operating in both PLC and private equity environments, with an understanding of the different ownership expectations, commercial pressures and demands on marketing leadership.
Experience alongside leading consultancies
Worked with renowned strategic consultancies, including Bain & Company and McKinsey, bringing a client-side perspective on turning strategic recommendations into practical action.
A direct working relationship
Work directly with James throughout the engagement, combining senior experience with constructive challenge, discretion and a practical understanding of what it takes to make change happen.
A senior conversation from the outset.
Discuss the situation directly with James and decide whether BrandAltitude® is the right fit.