:root{--red:#ef0301;--black:#000;--white:#fff;--line:#d7d7d7;--muted:#666;--max:1440px}*{box-sizing:border-box}html{scroll-behavior:smooth}body{color:var(--black);background:var(--white);margin:0;font-family:Avenir Next,Avenir,Helvetica Neue,Arial,sans-serif;font-size:16px;line-height:1.55}a{color:inherit;text-decoration:none}img{max-width:100%;display:block}button,input,textarea{font:inherit}h1,h2,h3,p{margin-top:0}h1,h2,h3{letter-spacing:-.045em;font-family:Aptos,Aptos Display,Arial,sans-serif;line-height:.96}h1{margin-bottom:2rem;font-size:clamp(3.6rem,7.7vw,8.5rem)}h2{margin-bottom:1.5rem;font-size:clamp(2.3rem,4.4vw,5rem)}h3{margin-bottom:.65rem;font-size:clamp(1.45rem,2.2vw,2.25rem)}.eyebrow{letter-spacing:.16em;text-transform:uppercase;margin-bottom:1.25rem;font-size:.72rem;font-weight:700;line-height:1.3}.eyebrow--light{color:var(--white)}.body-large,.page-introduction{letter-spacing:-.015em;font-size:clamp(1.2rem,1.7vw,1.7rem);line-height:1.45}.body-large p:last-child{margin-bottom:0}.button{letter-spacing:.08em;text-transform:uppercase;border:1px solid;justify-content:center;align-items:center;min-height:3.25rem;padding:.8rem 1.25rem;font-size:.76rem;font-weight:700;transition:background .2s,color .2s;display:inline-flex}.button--white{background:var(--white);color:var(--black);border-color:var(--white)}.button--white:hover{color:var(--white);background:0 0}.button--red{background:var(--red);color:var(--white);border-color:var(--red);cursor:pointer}.button--red:hover{background:var(--black);border-color:var(--black)}.text-link{letter-spacing:.08em;text-transform:uppercase;cursor:pointer;background:0 0;border:0;border-bottom:1px solid;align-items:center;gap:.75rem;padding:.2rem 0;font-size:.77rem;font-weight:700;display:inline-flex}.text-link span{transition:transform .2s}.text-link:hover span{transform:translate(.3rem)}.text-link--light{color:var(--white)}.site-header{z-index:10;background:var(--red);color:var(--white);position:relative}.site-header__inner{max-width:var(--max);justify-content:space-between;align-items:center;height:6rem;margin:0 auto;padding:0 clamp(1.25rem,4vw,4.5rem);display:flex}.brand-link{width:clamp(165px,18vw,235px);display:block}.brand-wordmark{width:100%}.desktop-nav{letter-spacing:.1em;text-transform:uppercase;align-items:center;gap:clamp(1rem,2vw,2rem);font-size:.68rem;font-weight:700;display:flex}.desktop-nav>a:not(.nav-cta){border-bottom:1px solid #0000;padding:1rem 0 .4rem}.desktop-nav>a:hover,.desktop-nav>a.is-active{border-color:currentColor}.nav-cta{border:1px solid var(--white);padding:.8rem 1rem}.nav-cta:hover{background:var(--white);color:var(--red)}.mobile-nav{display:none}.mobile-nav__button{appearance:none;cursor:pointer;color:#fff;background:0 0;border:1px solid #fff9;border-radius:0;flex-direction:column;justify-content:center;align-items:center;gap:6px;width:2.8rem;height:2.8rem;padding:10px;font-size:1.35rem;display:flex}.mobile-nav__button span{background:currentColor;width:22px;height:2px;transition:transform .2s;display:block}.mobile-nav__button[aria-expanded=true] span:first-child{transform:translateY(4px)rotate(45deg)}.mobile-nav__button[aria-expanded=true] span:last-child{transform:translateY(-4px)rotate(-45deg)}.mobile-nav__button:focus-visible,.mobile-nav__panel a:focus-visible{outline-offset:4px;outline:2px solid #fff}.mobile-nav__panel{background:var(--red);border-top:1px solid #ffffff59;padding:1rem 1.25rem 1.5rem;display:grid;position:absolute;top:6rem;left:0;right:0}.mobile-nav__panel a{border-bottom:1px solid #ffffff47;padding:.85rem 0;font-weight:700;display:block}.home-stage{background:var(--red);min-height:100svh;color:var(--white)}.home-hero{max-width:var(--max);grid-template-columns:1.2fr .8fr;align-items:center;gap:5vw;min-height:calc(100svh - 6rem);margin:0 auto;padding:clamp(3.5rem,7vw,7.5rem) clamp(1.25rem,4vw,4.5rem) clamp(4rem,7vw,7rem);display:grid}.home-hero h1{max-width:880px}.home-hero__lead{max-width:660px;font-size:clamp(1.25rem,2vw,2rem);line-height:1.35}.hero-actions{flex-wrap:wrap;align-items:center;gap:1.5rem;margin-top:clamp(2.5rem,4vw,4rem);display:flex}.home-hero__logo{justify-self:end;width:min(100%,500px);transform:translateY(clamp(-6rem,-6vw,-3.5rem))}.home-hero__logo img{width:100%}.split-section{max-width:var(--max);grid-template-columns:1fr 1fr;gap:10vw;margin:0 auto;padding:clamp(5rem,9vw,10rem) clamp(1.25rem,7vw,8.5rem);display:grid}.split-section h2{max-width:680px}.black-statement{color:var(--white);background:var(--black);padding:clamp(5rem,9vw,10rem) clamp(1.25rem,8vw,10rem)}.black-statement h2{max-width:1050px}.page-hero{max-width:var(--max);border-bottom:1px solid var(--black);grid-template-columns:minmax(0,1fr) minmax(210px,.35fr);align-items:start;gap:8vw;min-height:690px;margin:0 auto;padding:clamp(5rem,8vw,9rem) clamp(1.25rem,7vw,8.5rem);display:grid}.page-hero h1{max-width:1050px;font-size:clamp(3.5rem,6.5vw,7.25rem)}.page-introduction{max-width:760px}.visitor-question{border-top:1px solid var(--black);grid-template-columns:160px 1fr;gap:2rem;max-width:640px;margin-top:4rem;padding-top:1.25rem;display:grid}.visitor-question span{letter-spacing:.08em;text-transform:uppercase;font-size:.7rem;font-weight:700}.visitor-question p{margin-bottom:0;font-weight:600}.editorial-section,.blueprint-section,.process-section,.experience-section{max-width:var(--max);margin:0 auto;padding:clamp(5rem,9vw,10rem) clamp(1.25rem,7vw,8.5rem)}.section-heading{max-width:720px;margin-bottom:clamp(3rem,6vw,6rem)}.principle-list,.blueprint-list{margin:0;padding:0;list-style:none}.principle-list li{border-top:1px solid var(--black);grid-template-columns:.75fr 1fr;align-items:start;gap:3vw;padding:1.25rem 0;display:grid}.principle-list li:last-child,.blueprint-list li:last-child{border-bottom:1px solid var(--black)}.principle-list p,.blueprint-list p,.experience-list p{max-width:620px;margin-bottom:0}.item-number{letter-spacing:.08em;font-family:Aptos,Arial,sans-serif;font-size:.8rem;font-weight:700}.difference-section{border-top:1px solid var(--black)}.blueprint-section{grid-template-columns:.8fr 1.2fr;gap:9vw;display:grid}.section-heading--sticky{align-self:start;position:sticky;top:3rem}.blueprint-list li{border-top:1px solid var(--black);grid-template-columns:70px 1fr;gap:2rem;padding:2rem 0;display:grid}.outcome-band{background:var(--black);color:var(--white);padding:clamp(5rem,8vw,8rem) clamp(1.25rem,8vw,10rem)}.outcome-band h2{max-width:1080px;margin-bottom:0}.process-section{grid-template-columns:1fr;display:grid}.process-intro{align-self:start;position:sticky;top:3rem}.process-list{gap:2rem;display:grid}.process-stage{background:#f2f2f2;grid-template-columns:70px 1fr;gap:2rem;min-height:340px;padding:2.5rem;display:grid}.stage-number{letter-spacing:.08em;font-size:.8rem;font-weight:700}.stage-label{color:var(--red);letter-spacing:.14em;text-transform:uppercase;margin-bottom:1.25rem;font-size:.75rem;font-weight:800}.stage-copy>p:not(.stage-label):not(.stage-output){max-width:650px}.stage-output{border-top:1px solid;grid-template-columns:80px 1fr;margin:2rem 0 0;padding-top:1rem;display:grid}.stage-output strong{letter-spacing:.08em;text-transform:uppercase;font-size:.7rem}.working-style{max-width:var(--max);border-top:1px solid var(--black);grid-template-columns:1fr 1fr;align-items:start;gap:1.5rem 5vw;margin:0 auto;padding:clamp(4rem,7vw,7rem) clamp(1.25rem,7vw,8.5rem);display:grid}.working-style .section-heading,.working-style .section-heading h2{margin-bottom:0}.working-style__list{gap:.65rem;display:grid}.working-style__list p{margin:0;font-size:1.125rem;font-weight:400;line-height:1.5}.founder-section{max-width:var(--max);grid-template-columns:minmax(0,1.2fr) minmax(0,.8fr);align-items:start;gap:clamp(2rem,6vw,6rem);margin:0 auto;padding:clamp(5rem,9vw,10rem) clamp(1.25rem,7vw,8.5rem);display:grid}.founder-copy{grid-area:1/1;min-width:0;max-width:760px}.founder-portrait{grid-area:1/2;place-self:start end;width:100%;max-width:390px;height:auto}.founder-copy>p:last-child{margin-top:2rem}.experience-section{border-top:1px solid var(--black)}.experience-list{margin-left:28%}.experience-list article{border-top:1px solid var(--black);grid-template-columns:.75fr 1.25fr;gap:4vw;padding:2rem 0;display:grid}.experience-list article:last-child{border-bottom:1px solid var(--black)}.closing-cta{background:var(--red);color:var(--white);grid-template-columns:1fr auto;align-items:end;gap:5vw;padding:clamp(4.5rem,7vw,7rem) clamp(1.25rem,8vw,10rem);display:grid}.closing-cta h2{max-width:850px}.closing-cta p:not(.eyebrow){max-width:650px;margin-bottom:0}.closing-cta__actions{flex-direction:column;align-items:flex-start;gap:1.5rem;display:flex}.contact-hero{max-width:var(--max);margin:0 auto;padding:clamp(5rem,8vw,9rem) clamp(1.25rem,7vw,8.5rem) clamp(3rem,5vw,5rem)}.contact-hero h1{max-width:1100px}.contact-hero .page-introduction{max-width:860px}.contact-layout{max-width:var(--max);grid-template-columns:1.4fr .6fr;gap:9vw;margin:0 auto;padding:0 clamp(1.25rem,7vw,8.5rem) clamp(6rem,10vw,11rem);display:grid}.contact-form{grid-template-columns:1fr 1fr;column-gap:2rem;display:grid}.contact-form label{border-top:1px solid var(--black);letter-spacing:.1em;text-transform:uppercase;gap:.7rem;padding:1.5rem 0;font-size:.7rem;font-weight:700;display:grid}.contact-form input,.contact-form textarea{text-transform:none;resize:vertical;background:0 0;border:0;outline:0;width:100%;padding:.35rem 0;font-size:1.15rem}.contact-form input:focus,.contact-form textarea:focus{box-shadow:0 2px 0 var(--red)}.field-wide,.form-submit{grid-column:1/-1}.form-submit{border-top:1px solid var(--black);justify-content:space-between;align-items:center;gap:2rem;padding-top:2rem;display:flex}.form-submit p{max-width:330px;color:var(--muted);margin:0;font-size:.78rem}.contact-aside{background:var(--black);color:var(--white);align-self:start;padding:2.5rem}.contact-aside h2{font-size:clamp(2rem,3vw,3.5rem)}.contact-aside div{border-top:1px solid var(--white);gap:.4rem;margin-top:3rem;padding-top:1.5rem;display:grid}.contact-aside span{letter-spacing:.08em;text-transform:uppercase;font-size:.7rem}.form-confirmation{background:#f2f2f2;min-height:420px;padding:4rem}.site-footer{background:var(--red);color:var(--white);padding:clamp(4rem,6vw,6rem) clamp(1.25rem,4vw,4.5rem) 1.5rem}.site-footer__inner{max-width:var(--max);grid-template-columns:1fr 1fr;gap:8vw;margin:0 auto;display:grid}.footer-brand{text-align:center;width:min(340px,100%);container-type:inline-size}.footer-brand img{width:100%}.footer-strapline{letter-spacing:0;white-space:nowrap;justify-content:space-between;align-items:center;width:90%;margin:.15rem auto 0;font-family:Arial,sans-serif;font-size:5.4cqw;line-height:1.4;display:flex}.footer-links{grid-template-columns:1fr 1fr;gap:3rem;display:grid}.footer-links>div{flex-direction:column;align-items:flex-start;gap:.65rem;display:flex}.footer-label{letter-spacing:.13em;text-transform:uppercase;margin-bottom:1rem;font-size:.68rem;font-weight:700}.footer-links a,.footer-links span{font-size:.9rem}.footer-links a:hover{border-bottom:1px solid}.site-footer__legal{max-width:var(--max);letter-spacing:.04em;border-top:1px solid #ffffff80;flex-wrap:wrap;gap:1rem 2rem;margin:5rem auto 0;padding-top:1.25rem;font-size:.68rem;display:flex}@media (width<=900px){.desktop-nav{display:none}.mobile-nav{display:block}.home-hero{grid-template-columns:1fr}.home-hero__logo{display:none}.split-section,.page-hero,.blueprint-section,.process-section,.working-style,.founder-section,.contact-layout,.closing-cta{grid-template-columns:1fr}.page-hero{min-height:auto}.founder-copy{grid-area:1/1}.founder-portrait{grid-area:2/1;justify-self:start}.section-heading--sticky,.process-intro{position:static}.experience-list{margin-left:0}.closing-cta__actions{margin-top:1rem}}@media (width<=620px){h1{font-size:clamp(3rem,16vw,5.5rem)}.site-header__inner{height:5rem}.mobile-nav__panel{top:5rem}.home-hero{min-height:calc(100svh - 5rem)}.visitor-question,.principle-list li,.experience-list article{grid-template-columns:1fr;gap:1rem}.principle-list li{gap:.5rem;padding:1.25rem 0}.principle-list h3{margin-bottom:0}.item-number{color:var(--red)}.blueprint-list li,.process-stage{grid-template-columns:45px 1fr;gap:1rem}.process-stage{padding:1.5rem}.contact-form,.site-footer__inner,.footer-links{grid-template-columns:1fr}.contact-form label{grid-column:1/-1}.form-submit{flex-direction:column;align-items:flex-start}.site-footer__legal{margin-top:3rem}}@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,:before,:after{transition-duration:.01ms!important}}.registered-brand{white-space:nowrap}.registered-brand sup{vertical-align:super;letter-spacing:0;margin-left:.06em;font-size:.55em;line-height:0}.editorial-section{padding-top:clamp(3rem,5vw,5rem);padding-bottom:clamp(3rem,5vw,5rem)}.editorial-section .section-heading{margin-bottom:2rem}.legal-notice{max-width:900px;margin:0 auto;padding:clamp(3rem,6vw,6rem) clamp(1.25rem,4vw,3rem)}.legal-notice h1{margin-bottom:1.5rem;font-size:clamp(2.5rem,6vw,5rem)}.legal-notice header{margin-bottom:3rem}.legal-notice section{margin-top:2.5rem}.legal-notice h2{font-size:clamp(1.5rem,3vw,2rem)}.legal-notice ul{margin-bottom:1.5rem;padding-left:1.4rem}.legal-notice a{text-underline-offset:.2em;overflow-wrap:anywhere;text-decoration:underline}.form-honeypot{display:none}.form-submit a{text-underline-offset:.2em;text-decoration:underline}.form-error{color:#a51f16;border:1px solid;padding:1rem}.contact-form button:disabled{opacity:.65;cursor:wait}@media (width>=901px) and (width<=1100px){.desktop-nav{display:none}.mobile-nav{display:block}}@media (width>=901px){.difference-section>.body-large,.working-style>.working-style__list{padding-top:2.186rem}}.stories-hero{max-width:var(--max);margin:0 auto;padding:clamp(3.5rem,7vw,7rem) clamp(1.25rem,7vw,8.5rem) clamp(3rem,5vw,5rem)}.stories-hero h1{max-width:1050px;font-size:clamp(2.8rem,6.2vw,6rem);line-height:1.04}.stories-hero .page-introduction{max-width:760px}.client-stories{max-width:var(--max);gap:2rem;margin:0 auto;padding:0 clamp(1.25rem,7vw,8.5rem) clamp(4rem,7vw,7rem);display:grid}.client-story{background:#f2f2f2;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);align-items:start;gap:clamp(2rem,5vw,5rem);padding:clamp(1.5rem,4vw,3.5rem);display:grid}.client-story .eyebrow{color:var(--red);letter-spacing:.1em;font-size:.875rem}.client-story h2{letter-spacing:-.035em;margin-bottom:0;font-size:clamp(1.9rem,3vw,2.75rem);line-height:1.1}.client-story-copy{font-size:1.125rem;line-height:1.65}.client-story-copy p{margin-bottom:1.25rem}.client-story-copy p:last-child{margin-bottom:0}.stories-hero>.eyebrow{font-size:.875rem}@media (width<=800px){.client-story{grid-template-columns:1fr;gap:1.5rem}}@media (width<=420px){.client-story-copy{font-size:1.0625rem}}